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STAN CHALLENGE
OFFICIAL RULES

THESE OFFICIAL RULES CONTAIN AN ARBITRATION AGREEMENT, WHICH WILL, WITH LIMITED EXCEPTION, REQUIRE YOU TO SUBMIT CLAIMS YOU HAVE AGAINST SPONSOR (AS DEFINED BELOW) TO BINDING AND FINAL ARBITRATION.  UNDER THE ARBITRATION AGREEMENT, (1) YOU WILL ONLY BE PERMITTED TO PURSUE CLAIMS AGAINST SPONSOR ON AN INDIVIDUAL BASIS, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE ACTION OR PROCEEDING, AND (2) YOU WILL ONLY BE PERMITTED TO SEEK RELIEF (INCLUDING MONETARY, INJUNCTIVE, AND DECLARATORY RELIEF) ON AN INDIVIDUAL BASIS. THE ARBITRATION AGREEMENT DOES NOT APPLY TO RESIDENTS OF THE UNITED KINGDOM OR EUROPEAN UNION.

The Stan Challenge (Gary X Stan) (the “Challenge”) begins at 12:00 a.m. EST time on September 15, 2025 (the “Challenge Start Date”) and ends at 11:59 p.m. EST on December 12, 2025 (the “Challenge End Date”) (such period referred to herein as the “Challenge Period”). The Challenge is sponsored by Find Community, Inc., d/b/ a Stan (the “Sponsor”). This Challenge is in no way sponsored, endorsed or administered by, or associated with, Instagram, X (formerly known as Twitter), Facebook, YouTube or TikTok. You are providing your information to the Sponsor and not to Instagram, X (formerly known as Twitter), Facebook, YouTube or TikTok. Any questions, comments or complaints regarding the Challenge shall be directed to the Sponsor and not to Instagram, X, Facebook, YouTube or TikTok. ANY VIOLATION OF THESE OFFICIAL RULES OR INSTAGRAM’S TERMS OF USE, X’S TERMS OF USE, FACEBOOK’S TERMS OF USE, YOUTUBE’S TERMS OF USE OR TIKTOK’S TERM’S USE BY ANY ENTRANT MAY RESULT IN DISQUALIFICATION, AND ALL PRIVILEGES (INCLUDING THOSE AS WINNER, IF APPLICABLE) WILL BE IMMEDIATELY TERMINATED.

1.HOW TO ENTER:

To enter the Challenge, entrants must complete the following steps during the Challenge Period (which differ based on each such entrant’s existing relationship with the Sponsor):

  1.  Step 1:  i. If you are not an Invitee (as defined below) and do not have an account on the Sponsor’s platform (the “Platform”) to the Challenge Start Date (regardless of the type of membership you have with the Platform), go to https://garyvee.stan.store/ to create an account on the Platform (if applicable) and submit a payment of $300 for the Mentorship Program (as defined below).    ii. If you have had an active account on the Platform prior to the Challenge Start Date and you are not an Invitee, go to https://garyvee.stan.store/ and submit a payment of $200 for the Mentorship Program.  iii. If you receive an email invitation from the Sponsor or Vee Friends, LLC or its affiliates to join the Challenge (“Invitees”), go to http://admin.stan.store/?ref=GaryVee and use the unique code provided in the invitation to create an account on the Platform.  
  2. Step 2: All entrants must launch at least one live digital product of your choosing on the Platform, subject to compliance with the remainder of these Official Rules. The live digital product must be a digital product that you build on the Platform—it cannot be a URL product that redirects consumers to a third-party platform to purchase such product. The digital product also cannot be linked to a third-party website where it has sold $555 in GMV or more, and an entrant cannot set an unreasonable price (in Sponsor’s discretion) for such digital product in order to circumvent the intent of the Challenge (e.g., setting a sale price of $555 such that one (1) sale clears the $555 threshold applicable to Winner selection).

Each entrant is also encouraged (but is not required) to complete the following steps:

  1.  Step 3: Enroll in the Challenge community located at https://community.stan.store/GaryVee/ (the “Community Hub”) and participate in the Community Hub by posting content, asking questions and engaging with the community, and ensure that you include the hashtag # garyveestanchallenge and tag @StanForCreators and @garyvee in each post.
  2. Step 4: Share your Stan Store journey on your social media channels, and ensure that you include the hashtag #garyveestanchallenge and tag @StanForCreators and @garyvee.
  3. Step 5:  Respond to emails you receive related to the Challenge.

Any entrant who signs up for the Challenge on or before October 8, 2025 may submit a request to Sponsor at friends@stanwith.me by October 11, 2025 in order to obtain a full refund. Any entrant who signs up for the Challenge on or after October 9, 2025 has seven (7) days after such signup to submit a request to Sponsor at friends@stanwith.me to obtain a full refund. For the avoidance of doubt, any entrant who submits a request for a refund will no longer have access to the Platform or the Membership Program and will no longer be eligible to enter or win the Challenge.

One entry per person, regardless of whether you participate in the optional steps set forth immediately above. Participation in the Challenge is voluntary.  All entries received after the Challenge End Date will automatically be disqualified.  No illegible, incomplete, forged or altered entries will be accepted.  Personal data provided in connection with entries and any Content (as defined below) will be processed in accordance with Sponsor’s privacy policy located at https://assets.stanwith.me/legal/privacy-policy.pdf.

All entrants, including Invitees, will receive access to the Mentorship Program. The “Mentorship Program” includes (i) a one-year subscription to the Platform, which will auto-renew one year after the date of the purchase of the discounted subscription at the rate of $300/year unless the entrant opts out as provided by Sponsor, (ii) access to the Community Hub featuring educational materials, and (iii) an invitation to attend eight (8) weekly meetings hosted by Gary Vaynerchuk commencing on or around the Challenge Start Date until the week of December 3, 2025, such schedule subject to change based Gary Vaynerchuk’s schedule.

2. PRIZE:

On or about December 19, 2025, the Sponsor will identify ten (10) winners who earned the highest revenue based on the GMV (i.e., the gross merchandise value for the digital product that was launched as part of the Challenge, which means the total value of such digital product sold over the Challenge Period) during the Challenge Period (“GMV Winners”) and five (5) wildcard winners who are selected in accordance with the criteria set forth in Section 5 below (“Wildcard Winners, and together with the GMV Winners, the “Winners”). Each Winner will be invited to spend one (1) half day at VaynerMedia located at 10 Hudson Yard, New York, NY 10001 to meet Gary Vaynerchuk on or about January 13, 2026, including round-trip, economy-class air transportation from the major airport (near the home of the applicable Winner, as determined by the Sponsor in its sole discretion) (approximate retail value (“ARV”): $1,000) and two (2) nights’ accommodation at the Sponsor’s choice of hotel in New York, NY one room, single occupancy ((ARV: $474), subject to availability); provided, that, if a Winner resides within a 250-mile radius of the VaynerMedia office, such Winner will only receive two (2) nights’ accommodation at the Sponsor’s choice of hotel in New York, NY one room, single occupancy ((ARV: $474), subject to availability). Sponsor will determine airline and flight itinerary and hotel in its sole discretion, and the date of the visit is subject to change. No refund or compensation will be made in the event of the cancellation or delay of any flight.  All expenses, travel and other costs not expressly stated in the descriptions above are the sole responsibility of each Winner. Total ARV of all prizes is $22,110 (actual value may vary).  The actual value of travel and lodging may vary based on airfare fluctuations, dates and distance between departure and destination. Odds of winning are affected by the number of eligible entries received by the Challenge End Date.  The Winners will be solely responsible for all other expenses not specifically set forth herein.  Sponsor reserves the right to substitute prizes of equal or greater value.  No other substitution or transfer of prizes permitted.  In order to receive a prize, the Winners may be required to provide proof of eligibility, including their account on the Platform, name, age, address and date of birth.  Any and all taxes on any prize, including income and/or sales taxes, are the sole responsibility of the Winners.  All entrants agree that information provided by Sponsor is not advice, including but not limited to, tax advice or legal advice, and every entrant is advised to consult a professional, including a tax professional.  The Winners who are residents of the United States and earn a prize with a value of $600 or greater will be issued a 1099 U.S. Tax Form for the retail value of the prize.

3. ELIGIBILITY:

The Challenge is only open to entrants who are legal residents of the United States (excluding Arizona, Louisiana, Puerto Rico and all U.S. territories and possessions), Australia, Austria, Belgium, Bulgaria, Canada, Cyprus, Czech Republic, Denmark, Estonia, France, Finland, Germany, Hong Kong, Ireland, Italy, Japan, Latvia, Lithuania, Luxemburg, Malta, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Arab Emirates (within a Free Zone Establishment), or United Kingdom, who are at least eighteen (18) years of age at the time of entry and who have an active account on the Platform.  Employees, independent contractors, officers, and directors of Sponsor, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, and legal advisors, and their immediate family members and persons living in the same household, are not eligible to participate in the Challenge, except for Invitees. Each entrant will only be eligible if they are in compliance with the aforementioned criteria and if the entrant does not engage in any behavior or activity on the Community Hub or on any social media platform that is unlawful, hateful, discriminatory, racially inflammatory, offensive, obscene, inappropriate, abusive, malicious, or otherwise harmful or morally or legally objectionable, in Sponsor’s sole discretion. By participating in the Challenge, each entrant accepts the conditions stated in these Official Rules, agrees to be bound by the decisions of the Sponsor and warrants that she/he is eligible to participate in the Challenge.  Sponsor reserves the right to suspend any entrant’s account on the  Community Hub or declare any entrant ineligible to participate in the Challenge in the event that the entrant violates these Official Rules or the terms and conditions governing use of the Platform available at https://assets.stanwith.me/legal/terms-of-service.pdf.

THE CHALLENGE IS VOID WHERE PROHIBITED OR RESTRICTED BY LAW and is subject to applicable federal, state and local laws and regulations. Sponsor may immediately disqualify any entrant if such entrant violates any terms of these Official Rules, including the foregoing eligibility requirements, in Sponsor’s sole discretion.

4.  USE OF CONTENT.

To the extent that you opt to publish any content in connection with the Challenge (e.g., on social media or on the Community Hub) (collectively, “Content”), you automatically represent and warrant that you have the right to grant, and do hereby grant, to Sponsor a paid-up, royalty-free, perpetual, irrevocable, sublicensable, non-exclusive right and license to (a) use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display the Content (in whole or in part, including any screenshots or videos therein) worldwide and/or to incorporate all or any portion of it in other works in any form, media or technology now known or later developed for the full term of any patent, trademark, trade secret, copyright or other proprietary rights of any party that may exist in the Content; and (b) make, use, sell, offer for sale, and import any products and/or services which practice or embody, or are configured for use in practicing, all or any portion of the Content.  Under no circumstances will Sponsor be required to treat any Content as confidential.  Sponsor is entitled to use the Content for any purpose whatsoever without compensation to you or any other person.  For the avoidance of doubt, Sponsor will not be liable to you or any other person for any ideas for Sponsor’s business (including, without limitation, product designs or ideas) derived from the Content and will not incur any liability as a result of any similarities to the Content that may appear in any future products or services of Sponsor.

5. SELECTION OF WILDCARD WINNERS AND NOTIFICATION TO WINNERS:

Following the Challenge Period, a panel of Sponsor employees and investors (the “Panel”) in its sole discretion will select five (5) Wildcard Winners with the highest-scoring entries from among all eligible entries received by the Challenge End Date who had a GMV during the Challenge Period of at least $555 but were not in the top ten (10) GMV Winners, based on the following criteria: 

  • Amount of revenue generated by the entrant’s digital product during the Challenge Period. (20%) 
  • Number of leads generated by the entrant related to such entrant’s digital product during the Challenge Period. (20%)
  • Most unique niche or business concept for the digital product (20%)
  • Creativity of the digital product (20%)
  • Social media presence and engagement based on the number of followers and consumer engagement (20%)

In the event of a tie between two or more entrants, the entrant who received the highest score for amount of revenue generated by the entrant’s digital product during the Challenge Period, as determined by the Panel in its sole discretion, will be deemed the Wildcard Winner as among the tied entrants.

Each of the Winners will be notified by email using the email address associated with the Winner’s account on the Platform.  Such notification will occur on or about December 19, 2025.  Such notification shall include instructions for proper acceptance of the prize by the Winners.  In the event a Winner does not accept a prize, a Winner is ineligible, or the prize or prize notification is not deliverable, an alternate Winner may be selected.  Sponsor is not responsible for and shall not be liable for late, lost, misdirected or unsuccessful efforts to notify a Winner.  The Panel’s decisions are final and binding.  Each Winner agrees to Sponsor’s use of its name, address, likeness, and/or prize information for promotional purposes in any medium without additional compensation to the extent permitted by law.  Where lawful, the Winners may be required to sign and return an Affidavit of Eligibility, Release of Liability, and Publicity Release.

6. CONDITIONS:

Sponsor, Instagram, X, Facebook, YouTube, and TikTok and their respective agents, directors, officers, shareholders, employees, insurers, servants, parents, subsidiaries, divisions, affiliates, predecessors, successors, representatives, advertising, promotion, and fulfillment agencies, and legal advisors (the “Released Entities”), are not responsible for, shall not be liable for, and hereby disclaim all liability arising from or relating to: (a) late, lost, delayed, damaged, misdirected, misaddressed, incomplete, or unintelligible entries; (b) telephone, electronic, hardware or software program, network, Internet, computer or other malfunctions, failures, or difficulties of any kind, whether human or technical; (c) failed, incomplete, garbled, or delayed computer or e-mail transmissions; (d) any condition caused by events beyond the control of Sponsor; (e) any injuries, losses, or damages of any kind arising in connection with or as a result of any prize, or any portion thereof that may have been awarded, or acceptance, possession, or use of any prize, or any portion thereof that may have been awarded, or from participation in the Challenge; or (f) any printing or typographical errors in any materials associated with the Challenge.  Sponsor reserves the right, in its sole discretion, to suspend, modify or cancel the Challenge should any unauthorized human intervention, force majeure event or other causes beyond Sponsor’s control corrupt or affect the administration, security, fairness or proper conduct of the Challenge.  As used herein, an event of force majeure shall be deemed to include, without limitation, an act of God; pandemic; war, riot or civil commotion; terrorism; fire; casualties; utility failure, boycott; labor dispute, strike or stoppage (including a strike by the members of any union); an act of any federal, state or local authorities; or any other similar or dissimilar act beyond Sponsor’s reasonable control.  In the event that proper administration of the Challenge is prevented by such causes as contemplated above, Sponsor shall be relieved of its executory obligations with regard to awarding the prizes or any portion thereof (except to the extent such obligations may not be relieved pursuant to applicable laws).  By participating in the Challenge, the entrants and Winners agree to release, discharge and hold harmless the Released Entities, and all others associated with the development and execution of the Challenge, from any and all losses, damages, rights, claims and actions of any kind arising out of or relating to the Challenge, participation in the Challenge, any prize, or any portion thereof that may have been awarded, and/or acceptance, possession, use or misuse of any prize, or any portion thereof that may have been awarded, including but not limited to statutory and common law claims for misappropriation or the entrant’s right of publicity, to the extent permitted by law.  The Challenge shall be governed by Delaware law.  Nothing in these Official Rules affects your statutory rights as a consumer in your country of residence, or excludes or limits any liability of the Sponsor that may not be excluded or limited at law.  If you are a resident of the United Kingdom or European Union, the Arbitration Agreement in Section 7 does not apply to you, and you may bring proceedings in any court of competent jurisdiction in your country of residence.  

7. ARBITRATION AGREEMENT:  PLEASE READ THIS SECTION CAREFULLY AS IT AFFECTS YOUR RIGHTS.

  1. Agreement to Arbitrate.  This Section 7 is referred to in these Official Rules as the “Arbitration Agreement.”  You agree that any and all disputes or claims that have arisen or may arise between you and Sponsor, whether arising out of or relating to these Official Rules (including any alleged breach thereof), any advertising, any aspect of the relationship or transactions between us, shall be resolved exclusively through final and binding arbitration, rather than a court, in accordance with the terms of this Arbitration Agreement, except that you may assert individual claims in small claims court, if your claims qualify.  Further, this Arbitration Agreement does not preclude you from bringing issues to the attention of federal, state, or local agencies, and such agencies can, if the law allows, seek relief against us on your behalf.  You agree that, by entering into these Official Rules, you and Sponsor are each waiving the right to a trial by jury or to participate in a class action.  Your rights will be determined by a neutral arbitrator, not a judge or jury.  The Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement.
  2.  Prohibition of Class and Representative Actions and Non-Individualized Relief.  YOU AND SPONSOR AGREE THAT EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING.  UNLESS BOTH YOU AND SPONSOR AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN MORE THAN ONE PERSON’S OR PARTY’S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CONSOLIDATED, REPRESENTATIVE, OR CLASS PROCEEDING.  ALSO, THE ARBITRATOR MAY AWARD RELIEF (INCLUDING MONETARY, INJUNCTIVE, AND DECLARATORY RELIEF) ONLY IN FAVOR OF THE INDIVIDUAL PARTY SEEKING RELIEF AND ONLY TO THE EXTENT NECESSARY TO PROVIDE RELIEF NECESSITATED BY THAT PARTY’S INDIVIDUAL CLAIM(S).
  3.  Pre-Arbitration Dispute Resolution.  Sponsor is always interested in resolving disputes amicably and efficiently, and most concerns can be resolved quickly by emailing Sponsor at friends@stanwith.me.  If such efforts prove unsuccessful, a party who intends to seek arbitration must first send to the other, by certified mail, a written Notice of Dispute (“Notice”).  The Notice to Sponsor should be sent to 99 Wall Street, Suite 917, New York, NY 10005 (“Notice Address”).  The Notice must (i) describe the nature and basis of the claim or dispute and (ii) set forth the specific relief sought.  If Sponsor and you do not resolve the claim within sixty (60) calendar days after the Notice is received, you or Sponsor may commence an arbitration proceeding.  During the arbitration, the amount of any settlement offer made by Sponsor or you shall not be disclosed to the arbitrator until after the arbitrator determines the amount, if any, to which you or Sponsor is entitled.  
  4. Arbitration Procedures. Arbitration will be conducted by a neutral arbitrator in accordance with the American Arbitration Association’s (“AAA”) rules and procedures, including the AAA’s Supplementary Procedures for Consumer-Related Disputes (collectively, the “AAA Rules”), as modified by this Arbitration Agreement.  For information on the AAA, please visit its website, http://www.adr.org.  Information about the AAA Rules and fees for consumer disputes can be found at the AAA’s consumer arbitration page, http://www.adr.org/consumer_arbitration.  If there is any inconsistency between any term of the AAA Rules and any term of this Arbitration Agreement, the applicable terms of this Arbitration Agreement will control unless the arbitrator determines that the application of the inconsistent Arbitration Agreement terms would not result in a fundamentally fair arbitration.  The arbitrator must also follow the provisions of these Official Rules as a court would.  All issues are for the arbitrator to decide, including, but not limited to, issues relating to the scope, enforceability, and arbitrability of this Arbitration Agreement.  Although arbitration proceedings are usually simpler and more streamlined than trials and other judicial proceedings, the arbitrator can award the same damages and relief on an individual basis that a court can award to an individual under these Official Rules and applicable law.  Decisions by the arbitrator are enforceable in court and may be overturned by a court only for very limited reasons.  Unless Sponsor and you agree otherwise, any arbitration hearings will take place in a reasonably convenient location for both parties with due consideration of their ability to travel and other pertinent circumstances.  If the parties are unable to agree on a location, the determination shall be made by AAA.  If your claim is for $10,000 or less, Sponsor agrees that you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules.  If your claim exceeds $10,000, the right to a hearing will be determined by the AAA Rules.  Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the award is based.
  5. Costs of Arbitration.  Payment of all filing, administration, and arbitrator fees (collectively, the “Arbitration Fees”) will be governed by the AAA Rules, unless otherwise provided in this Arbitration Agreement.  If the value of the relief sought is $75,000 or less, at your request, Sponsor will pay all Arbitration Fees.  If the value of relief sought is more than $75,000 and you are able to demonstrate to the arbitrator that you are economically unable to pay your portion of the Arbitration Fees or if the arbitrator otherwise determines for any reason that you should not be required to pay your portion of the Arbitration Fees, Sponsor will pay your portion of such fees.  In addition, if you demonstrate to the arbitrator that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of the Arbitration Fees as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive.  Finally, if the value of the relief sought is $75,000 or less, Sponsor will pay reasonable attorneys’ fees should you prevail.  Sponsor will not seek attorneys’ fees from you.  But, if you initiate an arbitration in which you seek more than $75,000 in relief, the payment of attorneys’ fees will be governed by the AAA Rules.
  6. Confidentiality.  All aspects of the arbitration proceeding, and any ruling, decision, or award by the arbitrator, will be strictly confidential for the benefit of all parties.
  7.  Severability.  Without limiting the severability provision in Section 7 of the these Official Rules, if a court or the arbitrator decides that any term or provision of this Arbitration Agreement other than Section 7(b) above is invalid or unenforceable, the parties agree to replace such term or provision with a term or provision that is valid and enforceable and that comes closest to expressing the intention of the invalid or unenforceable term or provision, and this Arbitration Agreement shall be enforceable as so modified.  If a court decides that any of the provisions of Section 7(b) is invalid or unenforceable, then the entirety of this Arbitration Agreement shall be null and void.  The remainder of these Official Rules will continue to apply.
  8. Future Changes to Arbitration Agreement.  Notwithstanding any provision in these Official Rules to the contrary, Sponsor agrees that if it makes any future change to this Arbitration Agreement (other than a change to the Notice Address) while you are a user of the Services, you may reject any such change by sending Sponsor written notice within thirty (30) calendar days of the change to the Notice Address provided above.  By rejecting any future change, you are agreeing that you will arbitrate any dispute between us in accordance with the language of this Arbitration Agreement.

8. WINNERS LIST:

To obtain the name, city and state of the Winners, send a separate self-addressed, stamped envelope marked “Stan Challenge (Gary x Stan) Winners List” to Sponsor.  Requests for Winners list must be received no later than 90 days from the Challenge End Date (residents of Vermont and Washington need not include return postage). Entrants resident in the United Kingdom may object to the aforementioned details about them be made available (or ask the Sponsor to reduce the amount of information made available) by contacting the Sponsor at friends@stanwith.me.

9. SPONSOR:

Find Community, Inc. dba Stan
99 Wall Street, Suite 917
New York, NY 10005

10. NOTICE:

Sponsor reserves the right to prosecute and seek damages against any individual who attempts to deliberately undermine the proper operation of the Challenge in violation of these Official Rules and/or criminal and/or civil law.

11. Copyright ♥ 2025 Find Community, Inc.  All rights reserved.  Stan and the associated logos are trademarks of Find Community, Inc.  Instagram, TikTok, X, YouTube and Facebook and the associated logos are trademarks of Instagram, TikTok, X, YouTube and Facebook.  Any other trademarks in these Official Rules are used for prize identification purposes ONLY and are the properties of their respective owners.